Make it Maitland

Maitland’s reputation as a cultural hotspot, culinary destination and hotbed of creativity are being showcased as part of a new tourism campaign designed to increase visitation to the area by highlighting it as a standalone short break destination.

Produced in partnership with Maitland City Council, the Destination NSW ‘Make it Maitland’ campaign will showcase the city’s diverse and appealing characteristics, including creativity, coffee and dining, food, heritage, and unique events, which set it apart from its neighbouring destinations. Maitland’s story will be told through the voice of local personalities such as well-known leather maker Bob Dennerley, with a host of local businesses, attractions and events also in focus.

Destinations featured in the campaign include the award-winning Maitland Regional Art Gallery, which is housed in the stunning Federation gothic building at the east end of High Street, as well as the historic former maximum security prison turned popular tourist attraction, Maitland Gaol.

The revitalised Levee precinct in the city’s centre, which is fast developing a reputation as a culinary hotspot, is also heavily featured, from the mouthwatering native-inspired menu on offer at Coquun to the sustainability-focused Slow Food Earth Markets, which provide local farmers with a weekly opportunity to sell their produce direct to the consumer. The tourism campaign, which will run until November, will also highlight three of the city’s flagship events including the culturally-inspired Riverlights and the beer and music themed celebration Bitter & Twisted.